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Image courtesy of the Lyndon Baines Johnson Library and Museum.
Image courtesy of the Lyndon Baines Johnson Library and Museum.
This Time I'm Just Appealing to Your Better Nature
Image courtesy of the Lyndon Baines Johnson Library and Museum.
Image courtesy of the Lyndon Baines Johnson Library and Museum.

This Time I'm Just Appealing to Your Better Nature

Artifact ID1973.1.932
Artist (1903 - 1979)
Publisher (founded 1837)
Date ca. February 1967
Medium Ink and developer on Craftint paper
DimensionsOverall H 15 3/8 in x W 13 5/8 in (39.1 cm x 34.6 cm )

Physical Description
Physical DescriptionOriginal cartoon drawing. LBJ offers a bouquet with a card ("To Business and Labor--Use Utmost Restraint") to a bull ("Inflation Threat") who has broken down the fence ("Broken 3.2% Guideposts"). A small man and a cat climbed up a cactus to get away from the bull. Caption: “This Time I'm Just Appealing to Your Better Nature”. Artist signature lower right: "Yardley”.
Inscriptions and MarkingsHandwritten at lower center: “2/1/67 Tuesday AM 6 in Editorial”. Handwritten at lower right: [red] “49”.
Historical NoteWhen Lyndon B. Johnson signed the 1964 Revenue Act that decreased income taxes and refused to raise taxes, spending by consumers and businesses increased. Along with government spending, all of this increase of demand led to inflation. In 1966, President Johnson set up economic guide-posts to keep both wages and prices from rising more than 3.2% per year.
Additional Details
Custodial History NoteThe item was a gift from the general public to President Johnson during his term in office. It was received by President Johnson, until the President donated it to the Lyndon Baines Johnson Library and Museum in 1973.
Credit LineGift of Lyndon Baines Johnson
Use Restriction StatusRestricted - Fully
Use Restriction NoteCopyright or other proprietary rights are held by individuals or entities other than the LBJ Presidential Library and Museum. The LBJ Presidential Library and Museum does not warrant that the use of materials will not infringe on the rights of third parties holding the rights to these works, or make any representations or warranties with respect to the application or terms of any international agreement, treaty, or protections that may apply. It is your responsibility to determine and satisfy any copyright or other use restrictions. Pertinent regulations can be found at 36 C.F.R 1254.62.
Person Referenced Lyndon Baines Johnson (United States, 1908 - 1973)
Not on view
Place of Publication